What's the Key to a Successful Open House?


Today, I want to share some strategies on how to hold a successful open house.



A successful open house starts with promotion. Promoting your open house will help you get more traffic through the door, and this can be achieved by advertising on Zillow, Realtor.com, or a number of other platforms.

You can also promote your open house on social media outlets like Facebook, Twitter, and Snapchat. This is going to generate a lot of interest among millennials.

Also, don’t forget to put up signs. Signs are still the No. 1 way people find open houses, so be sure to make use of them.

In fact, I encourage my agents to put up 20 to 50 signs. This may sound like a lot, but it actually works. The more signs you put up, the more people you’ll be driving to the home.

Another good way to promote your open house is by knocking on the neighbors’ doors. Do this at about 50 properties a couple of days prior to your open house and give the neighbors a personal invite.

A successful open house starts with promotion.
Once you’ve done the promotion, there are still some things left to do. When the day of the open house arrives, make sure you have a table up front with a sign-in sheet available.
A good way to get people to sign is by having a pen ready and also by providing an incentive. On my team, we like to offer gift cards to places like Panera or Jamba Juice. Sometimes, you can get a lender to help you co-sponsor these. If you can get your lender to come out to the open house, they can also help people get pre-qualified for your property.

Another strategy to keep in mind is to use a laptop or iPad to feature other properties on the market. This may sound counterintuitive, but it’s important to remember that 92% of buyers who walk through an open house are not going to make an offer on that particular home.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.