As an agent, you are a business owner. Today I want to talk about how tracking your leads can help you grow your real estate business.
How do you track your leads and why is doing so important?
Before I answer that, I have an important point for you to consider: As a real estate agent, you are a business owner. The more you learn to treat what you do like a business, the more success you’ll find.
A crucial part of being a business owner is keeping track of numbers. Today, the number we’re most concerned about is the number of leads you have.
Tracking your leads and where they come from as well as your return on investment, or ROI, will be key.
The simplest way to start, especially if you're a new agent, is to create an intake form. Each time you have a lead, find out how they became aware of you. You should always ask: “Where did you hear about me?”
Tracking your leads and where they come from is key.
By putting the responses to this question into a simple spreadsheet, you will eventually start seeing trends. Track on a daily, weekly, and monthly basis.
The data you find will show you what is and isn’t working in your business, which will help you make smarter investment decisions moving forward. If you find out that sign calls, for example, convert better than your internet leads, you can then further invest in the method you now know works more effectively.
If you have any questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
