Running a successful real estate business becomes much easier when you know where your revenue is coming from, and today we’ll explain how tracking your leads can help you do just that.
Regardless of the industry, every business owner should track where their revenue comes from, and real estate agents are no different. You have probably heard this before, but you truly need to be tracking your leads.
Why?
The bottom line is that tracking your leads helps you to make sure that you’re spending your money and your time wisely. All you need is a simple spreadsheet to determine where your clients are coming from. If you identify that most of your clients tend to come from a certain source, you can then redirect your time, money, and energy accordingly.
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It’s all about finding what makes sense for you and your business.
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It’s all about finding what makes sense for you and your business.
If you’re tracking your leads and leveraging your resources correctly, you should be making at least twice as much as you’re spending. If something isn’t bringing you a high return (or any return at all), then it may be time to scratch it off of your schedule.
Once you get the hang of tracking your leads, you may find it beneficial to invest in CRM software that will do it for you. It’s all about finding what makes sense for you and your business.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
